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In this month's Newsflash: Don Iveson beat boxes in the PlanIt Sound booth, PlanIt continues with a creative career in politics with Amarjeet Sohi, check out new commercials for Lexus South Pointe, and over 13,000 students across AB Straighten Up! Email not displaying correctly?
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PLANIT POLITICS: DON IVESON IN THE BOOTH
Cool as ever, throwing in the occasional beat box to loosen up his vocals, Edmonton's new Mayor, Don Iveson, was every bit as experienced, intelligent, kind and tall as you'd expect him to be.  A giant stood before us, in more ways than one.

It was extremely humbling to sit with such great creative thinkers, as they
strategically revised scripts designed to strike notes of pride in the hearts and minds of Edmontonians.  A warm thank you goes out to Don, a marketing maverick having chaired a multimillion dollar advertising services company, along with his beautiful and passionate wife Sarah who also owns her own business and blog, our friend Ryan from Red the Agency and recent President of the Advertising Club of Edmonton (thank you for thinking of us for this project), Don's campaign manager Chris, and the entire campaign team who all worked collaboratively to help achieve the custom creative radio spots for Don's campaign. 

We feel so greatly privileged to have exclusively produced Don's custom audio brand to help accentuate the positive, uplifting vibe of the radio campaign.  From there, all we had to do was
make sure we pushed the right buttons to capture Don's well versed voice over.  We did fine, despite the power going out in our building mid-session for the longest 8 minutes of our lives. 

Click Here to Listen!
CREATIVE CORNER
Here is a sneak peek at some of this month's creative highlights at PlanIt Sound Inc.

Don Iveson For Mayor Radio


Sohi Campaign Video
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Lexus South Pointe TV Spots
Virtual Driving Range
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Spa
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Full Length SUA Music Video
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THE AUTHENTIC VOICE FOR WARD 12
Continuing on with our creative career in politics, we were privileged and honoured to work with yet another landslide winner in this year's municipal election in Edmonton, Councillor Amarjeet Sohi: the Authentic Voice For Ward 12. 

 With Sohi's superhero-like crime fighting, and dedication to Edmonton's infrastructure, transportation and inclusive community, there was no shortage of
eager testimonials and supporters for his campaign video.  Working closely and collaboratively with Amarjeet, Jim and the entire campaign team, it was a seamless process resulting in an engaging and inspiring video, creating a buzz of social sharing leading up to voting day on October 21st.  Thank you for the opportunity to be a part of your movement, and congratulations on a huge win for both you, ward 12, and Edmontonians!

Watch the Campaign Video!
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YOU'LL NEVER WANT TO LEAVE.
When we met with General Sales Manager Farid at Lexus South Pointe, the first thing we noticed were all the guests hanging around the dealership.  Well, with a nail and hand massage spa, virtual driving range, rooftop patio, and state of the art massage chairs in the waiting lounge with iPads and Wi-Fi, why would you ever want to leave?

Our meeting with Farid became the inspiration for the creative concept of their brand new TV commercials, "You'll never want to leave".  It was such a pleasure working in such a luxurious atmosphere, with an amazing staff and team at Lexus South Pointe.  The multilevel, multicolored glass encased vehicle garage showcase, which you see in the commercials, are really something to marvel at.  Lexus South Pointe presents a level of style and class second to none.  Thank you for the opportunity to work together!

View the "Golf" Commercial!
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View the "Spa" Commercial!
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OVER 13,000 STUDENTS STRAIGHTEN UP!
A HUGE thank you goes out to over 50 schools across Alberta, and over 11,000 students on top of the 2,000 in attendance at Victoria School of the Arts who all tuned in for the first ever #SUA2013 world premiere and live broadcast!  We are completely enamored with the tremendous support for this community initiative brought to you by our wonderful clients, Alberta College and Association of Chiropractors.  We have seen SUA grow exponentially this year with the launch of the "Stretch Lee" custom theme song and music video, and we can't wait to see what the future holds for this "moving" message.  Thanks for Straightening Up Alberta, and thanks again to all our sponsors who helped make this event such a massive success!

View the FULL LENGTH video now!
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View the Live Projection photos by That Just Happened Inc.!
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