In this month's Newsflash: We partner with United Way and HOT 107 in  search for voices against poverty, new football commercials for Lexus South Point, and the full length EDSS "Uniquely Me" video is released! Email not displaying correctly?
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Back in 2002 I was pulling into the street of my home in my red Honda Prelude, when my friends and I noticed what looked to be a down and out shirtless man running up and down the street.  It was zero degrees outside.  As I pulled up, I realized that it was a 16 year old at-risk youth named Randy.  Rowena and I had worked 1 on 1 with Randy previously for close to 2 years.  He and his family had experienced extreme hardships and challenges living in poverty, living with mental illness, and battling drug addictions.  While working with Randy, Rowena and I had started a program called Soundz of Youth.  Through music, we kept at-risk youth off the streets, and brought them into the recording studio to share their experiences in meaningful and creative ways: through writing and recording their own songs. The recording studio became a safe haven for youth to have a voice, and share their stories of poverty to possibility.  At the end of each session, youth would proudly leave with their very own professionally produced CD to play for all their friends.

Randy had recently got out of jail and was placed  in another group home in Sherwood Park. He ran all the way from Sherwood Park, to my home recording studio at the time in Castledowns North Edmonton, just to "spit some new rhymes for me".  In that very moment, I realized the impact the power of music had made on this impressionable young man.  To this day, seeing the faces of these youth light up in the studio are the most fondest memories of working front line in Human Services.

Thanks to youth like Randy, "excited" cannot begin to describe how passionate we are to have launched the first ever search for the My United Way Voice against poverty. 

R.J. Cui, CEO of PlanIt Sound Inc.

Watch the promo video, Featuring KazMega:

Full contest details on how to enter can be found by visiting:
Here is a sneak peek at some recent creative highlights at PlanIt Sound Inc.

My United Way Voice Promo Video

Lexus South Pointe Commercial

EDSS - Full Length Music Video!

Join Us Online.

Visit Our Brand New Website!

YouTube was founded to share dinner clips of a party due to the files being to large to email.

The most watched video is Lady Gaga's "Bad Romance," with 470 million views.

The most watched non-commercial video is "Charlie Bit My Finger Again," with more than 458 million views.
From top left clockwise: Ryder of HOT 107 Morning Show, Jacquie Young Media Strategist at PlanIt Sound, David Odumade New Media Manager at United Way, Rowena Cui COO of PlanIt Sound, Anne Smith CEO of United Way, Nancy Critchley Communications Director at United Way, R.J. Cui CEO of PlanIt Sound and Mike Kluttig VP of Community Engagement at United Way.

We are honoured and grateful to have partnered with United Way of the Alberta Capital Region and HOT 107 on the first ever My United Way Voice contest.  On October 2nd we held a press conference at the PlanIt Sound Inc offices/studio amongst a room full of media and industry leaders launching the brand new contest to search for voices against poverty.  Spoken word artists, singers and rappers from across the Capital Region are being called on to submit a video of themselves singing a catchy hook, spitting rhymes or dropping and inspirational verse using the poverty theme.

The winner - decided by online community vote - will receive a prize package valued at $5,000 that includes professional coaching, studio recording time and a live performance in front of over 700 community leaders and supporters at United Way's annual campaign wrap-up, the Red Tie Gala on March 5, 2015.

The contest encourages original work by local artists, but can also be a cover tune that connects with the issue.  The goal of the project is to find the best voice against poverty and offer a showcase for the performance. Now open, the submission deadline is November 21, 2014. The top 5 submissions will be announced at myunitedwayvoice.ca on November 28, 2014 and then the contest will open to the community for online voting that will close on January 19, 2015.


Photo 1: Recording Artists Tzadeka and Fendercase. Photo 2: Recording Artist Fendercase, Paula and Jonathan Rivero of Qi Creative and Rowena Cui of PlanIt Sound.  Photo 3: Josh Classen Chief Meteorologist at CTV, R.J. Cui CEO PlanIt Sound Inc and Nancy Critchley Communications Director at United Way. Photo 4: R.J. and Rowena Cui of PlanIt Sound Inc.

Full contest details on how to enter can be found by visiting:

Promo Video Credits:
Creative Director: R.J. Cui
Spoken word artist: KazMega
Background song performed by: Fendercase, Omar Mouallem, R.J. Cui and Doris Djulic
Composed by: Fred Brenton
Director: Simon Morgan
Cinematographer: David Baron

With a waiting lounge that has massage chairs and plasma TV's, you'll never want to leave.  We've almost fallen asleep  before our meetings with Farid and the team at Lexus South Pointe, because the waiting lounge is just way too comfortable!  Look for this hilarious football themed commercial to air during all NFL football games this season on CTV, as well as regular TV programming with our friends at Global TV.

Watch the Commercial!

Video Credits:
Creative Director: R.J. Cui
Video Director: Simon Morgan
Cinematographer: David Baron
Camera Assistant: Cameron Ford
Special guest appearance: Farid Shivji, Lexus South Pointe
If you haven't already, please check out our newly renovated website at www.planitsound.com.  Thank you!
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