In this month's Newsflash: Southside Mitsubishi's "Worst Song Ever" goes viral, YOUth POWER 4 is back on June 5, and we celebrate the 20th Anniversary of E4C's School Lunch Program! Email not displaying correctly?
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We've all been online and watched that video everyone was talking about: Westjet Christmas Miracle, Dog talks to owner about food, or our personal favorite, Baby Panda Sneezes. While we do know that people love watching videos about babies and pets, it is impossible to guarantee that the video you post on YouTube will go viral.

So what's the formula? Well we took a hard hitting rap beat, some clever and subtle lyricism promoting the Mitsubishi RVR, and had a white guy in his 40's wearing a cheesy sales suit try his best to rap. The results were magical, and we were lucky enough to enter the viral circle of laughs with our Southside Mitsubishi song and video, "We Rep the Southside".  What has been dubbed as "The Worst Song Ever" on YouTube  managed to make popular websites like, Global News, Auto Blog Canada, Break.com, Ebaumsworld, Auto Guide and Autoline Daily combining at over 1.2 million online hits and counting. Big shout out goes to Mike and the team at Southside Mitsu for not only working with us on this creative, but also doing a spectacular job marketing the music video and getting it out there.

This month, we are proud to launch the follow up to this video, called "MitsuBeastley". Join our Ranger played by Donovan Workun on a journey by the campfire, where he shares with the Southside Mitsu Team his story about a mythical creature that lives on the Southside.

Watch the new MitsuBeastley video:

Watch the viral "We Rep The Southside" video:

Special thanks:
MitsuBeastley Performed by: Donovan Workun
Cinematographer: David Baron
Composed by: Fred Brenton
To our awesome team at Lindisfarne for your support with these
projects: Simon Morgan, Sheena Moore and Brittany Black.
Here is a sneak peek at some of this month's creative highlights at PlanIt Sound Inc.

#MitsuBeastley Music Video

E4C School Lunch Program

Viral Video "We Rep The Southside

Join Us Online.

Visit Our Brand New Website!

Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around.

A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research.

TV commercials during Super Bowl XLV in 2011 are estimated to have cost $3 million for a 30-second spot
This year, we celebrate the 20th Anniversary of E4C's School Lunch Program! Hearing from "the experts" themselves, the kids, we had a wonderful time shooting a super cute and fun video in celebration of a program that has become a staple in our community. We were honoured to collaborate with David, Manisha, Arlene, Leanne and the whole team at E4C. Congratulations, and thank you for letting us be a small part of his huge milestone!

Watch the video!
Ladies, gentlemen and youth of all ages, we are back in full effect with YOUth POWER 4 on June 5, 2014! It's crazy to think that this event started as a small idea to fill the need for at risk youth to be able to effectively access jobs and career advice, and has now grown to an annual event enjoyed by thousands of youth, tripling in size from one year to the next!

Brought to you by Alberta Human Services, and thanks to this year's "Success Sponsor" GST Trucking, expect nothing short of an uber interactive, engaging and experiential career and job event unique to the greater Edmonton and area. This year we have 40 organizations on-site who could hire you on the spot, our event host Jake Ryan from HOT 107 FM live on location with a remote broadcast, a contest on-site to be live on air with Jake Ryan and get a station tour, keynote by former Edmonton Eskimo, Jed Roberts, live performance by Arlo Maverick from Politic Live, live b-boy performance by United 1ne, a live art exhibit with Glen Ronald, and snap a photo with the Mayor of Edmonton, Don Iveson, in our "I Met Iveson" photo booth by That Just Happened!

Free admission for all, free slushes,  free food & free career advice!
See you there!

Website: youthpower.ca
Facebook: facebook.com/youthpowerYEG
Follow us on Twitter: @YouthPowerYEG

Special thanks to Jenny Lau for the great graphic design work!
If you haven't already, please check out our newly renovated website at www.planitsound.com.  Thank you!
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