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In this episode of Behind the Sound: We launch the pilot episode with EDSS's "Uniquely Me", give you a sneak peek into Lia Cole, and launch what very well may be the coolest poverty-fighting video, ever. Email not displaying correctly?
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BEHiND THE SOUND

PLANiT CLOSES ITS DOORS

Well, sort of.  We're closing our front doors, and letting you in through the back for an exclusive "behind the scenes" peek into our projects at PlanIt Sound.  Welcome to the launch of "Behind the Sound".  We wanted to find a cool new way to thank our loyal subscribers and followers, so we decided to share videos, photos and insight into our particular world of audio branding, video branding, and special event management.  Everybody likes peeking into the front windows of other people's houses, right?  Rowena, our COO, certainly does.

In our pilot episode of "Behind the Sound", we take you behind the scenes of "Uniquely Me", the 5th Annual Fashion Show Fundraiser of Edmonton Down Syndrome Society. You'll see special messages from our Down syndrome models like the man Joey Moss himself, media celebrities like CTV's Josh Classen, Jordan Hertner, Robbie Williams, Corey Edel, Edmonton Oiler Andrew Ference, Edmonton Eskimos D'Anthony Batiste and Tony Washington, and our hard working volunteers and core team.  All the footage you see is shot and edited on an iPhone 6 Plus, sneaking you into places where no broadcast camera has been before.

Behind the Sound Episode 1 - Uniquely Me
WHAT DID YOU THINK? EMAIL US.  IF YOU LIKE THE PILOT, WE'LL GIVE YOU MORE.
CREATiVE CORNER
Check Out Some of Our Creative Highlights

United Way Campaign Video


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THE COOLEST POVERTY-FIGHTING VIDEO, EVER.
Photo Credit: Nancy Critchley Photography

5 years ago we got a call from a little organization called United Way.  They had a new tagline, "Change Starts Here", and they wanted a rap song.  Little did we know that rap song would soon become the unprecedented National Campaign Video for United Ways across Canada.  Little did we know that together, we would build a one-of-a-kind poverty awareness talent competition, called My United Way Voice.  Little did we know that one day soon, we would help coordinate:

Mayor Don Iveson on a drum machine that RUN DMC used to produce their entire hit record, First Lady and United Way Campaign Cabinet Co-Chair Sarah Chan on the Melodica keyboard, CTV's Josh Classen rapping on da mic, the mind-blowing singing of Paul Woida and Julia Nicholson, the Logan Alexis First Nations singers and drummers, and the collaboration of over 15 musicians and singers coming together to record and perform "We Get Back Up" for this year's United Way campaign video.

'Nuff said.  Check this out.

Watch the 2016 United Way Campaign Video "We Get Back Up":

 

The need is great, but you're greater. 


Find out more on how you can help fight poverty in our region:
www.myunitedway.ca


Video Credits:
Creative Directors: R.J. & Rowena Cui
Music Composed by: Fred Brenton
Co-Written by: Paul Woida
Video Director: Simon Morgan
Director of Photography: David Baron
Production Assistants: Sheena Moore, Kelsey Van Moorsel
Camera Assistant: Andrea Riera
Featured Artists / Musicians: Paul Woida, Julia Nicholson, Josh Classen, Nicholas Yee, Kevin Yue, Logan Alexis Singers, Lloyd Lewis, Visionary College Singers
Piano Intro Provided by: Ryan Arcand
Homeless Man: Luke Lehman
Little Girl: Tessa Borelli
Special Guest Appearances: Mayor Don Iveson, First Lady / United Way Campaign Cabinet Co-Chair Sarah Chan, Laura Tailleur, Nancy Critchley, Mo Abdi
Media Voice Overs: Stacey Brotzel (CTV), Ryder Stephanson (Hot 107), Ryan Jespersen (630 CHED), Bridget Ryan (City TV), Shaye Ganam (Global), Su-Ling Goh (Global)
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